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Writer's pictureRixstine Recognition

Custom Awards vs. Stock Awards: Why Personalization Matters

Updated: Oct 28

When it comes to recognizing achievements, the impact of the award you present can be just as significant as the achievement itself. While stock awards are a quick and cost-effective option, they often lack the personal touch that makes a recognition moment truly memorable. On the other hand, custom awards offer a way to add meaning and value to your recognition efforts. This post will explore why personalization matters and how custom awards can elevate your recognition experience.

Quote about custom recognition products

What Are Stock Awards?


Stock awards are pre-made, ready-to-ship recognition products that offer convenience and affordability. These items are often standardized in design and wording, making them a popular choice for those on a tight deadline or budget. While stock awards are useful for everyday recognition, their generic nature can sometimes miss the opportunity to make a lasting impression.


The Value of Custom Awards


Custom awards, in contrast, are designed with your specific needs in mind. From the type of material used to the design, engraving, and overall message. Each detail can be tailored to reflect the recognized achievement and the values of the organization presenting it.


Here’s why customization is important:


1. Reflecting Your Brand or Organization's Identity

Every award presented speaks to the identity of your organization. Custom awards offer the opportunity to incorporate logos, color schemes, and even design elements that align with your brand or mission. This level of personalization makes recipients feel that their contribution is important, which adds more value to the award.


2. Highlighting Individual Accomplishments

No two achievements are the same, so why should the awards be? With custom awards, you can highlight specific accomplishments by adding personalized messages, names, and customizing the design to reflect the nature of the achievement. This attention to detail shows that the recognition is not just a formality but a meaningful gesture.


3. Creating a Lasting Impact

Stock awards can feel transactional – just another item off the shelf. Custom awards, on the other hand, carry sentimental value. They serve as a lasting reminder of the recipient's hard work, creativity, and dedication. When recipients display their award in their home or workplace, the personal touch makes it something to be proud of, which helps reinforce the connection between the recipient and the organization.


4. Flexibility and Uniqueness

Custom awards provide endless flexibility in terms of shape, size, material, and design. Whether you want to create a sleek, modern acrylic award or a traditional, elegant wooden plaque, customization allows you to tailor the award to fit the occasion, the recipient’s personality, or your company’s brand. Stock awards, by contrast, offer a limited selection, reducing the opportunity to truly stand out.


When to Choose Stock Awards


While custom awards are often the preferred option for special recognitions, there are times when stock awards are the better fit. For large events, quick turnaround times, or when you need a large number of awards, stock options offer an affordable and efficient solution. They're great for events like peewee soccer tournaments or company-wide activities, where the focus is on timeliness and participation rather than customization.


Balancing Cost with Meaning


Custom awards can indeed come with a higher price tag than stock options, but the value they bring in terms of employee motivation, client appreciation, and long-term brand representation is immeasurable. When you invest in a custom award, you’re investing in the experience and memories that will linger long after the event is over.


Personalization Matters


Ultimately, choosing between stock and custom awards comes down to your goals and the message you want to convey. If you’re looking for convenience and cost-efficiency, stock awards can serve your purpose well. However, if you’re aiming to create a memorable experience that shows recipients how much their unique contributions are valued, custom awards are the way to go.


In a world where recognition is key to maintaining morale and encouraging ongoing excellence, taking the time to personalize your awards can make all the difference. Personalization shows that your organization values the individual behind the achievement, which makes a custom award truly special.


Ready to create a custom award for your next event or recognition moment? Explore the endless possibilities with our customizable options, from materials and designs to personalized engravings, to create an award that speaks volumes.

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